Is Web 2.0 Marketing Ethical?

Everybody who knows anything about computers and the internet is talking about web 2.0. If you lust after getting tons of traffic directed to your site, then perhaps sites like MySpace, YouTube, Flickr and many others are exactly what you are looking for.

I logged into MySpace once and noticed how many comments that were left there were just spam, plan and simple they weren’t interested in my article they were just spamming. So is this new technology just a way people can leave spam in your comments? Of course you can stop people spamming by turning off the facility to leave comments, however this means nobody can leave a message. People like an interactive web, and so would miss this lack of functionality,

Everybody seems to think that these sort of sites are new, but in actual fact Yahoo has had My Yahoo for the best part of 10 years now! And so has AOL, so this isn’t really new technology it’s just repackaged.

Ok perhaps these others were not really web 2.0, but surely they were better than web 1.0? So i think it should be called at least web 1.5! The navigation in these web 2.0 sites can be somewhat confusing, I cannot get my head around squidoo at all, MySpace is a little intuitive, but that’s it.

MySpace and all of the other social networking sites were set up to build friendships, so they don’t really condone using their sites for promoting your business activities. There were two programs on the internet that helped you use MySpace to market your online site, however both of these have been closed down by MySpace, perhaps this shows just how un-impressed MySpace are with the idea of promotion!


A few years back blogging was the hot topic, everyone said that to become somebody we had to write a blog, although blogging is still important it has changed. Blogs are now not quite as popular as they were in their infancy. They are still pretty important because they allow immediate contact with your customer base, plus they are able to leave their comments.

People don’t just want to see a static page that never changes, they want a dynamic, flexible and interactive site. The modern web is all about giving your visitors the opportunity to interact, add comments, pictures and videos.

Experts predict that videos on websites are the next big thing, everybody is adding videos to their websites, even Google and Microsoft.

I’ve owned a site for the last ten years, the maximum number of visitors I’ve ever achieved in a month was around 3000. MySpace profiles reach over 40,000 visitors a month, and what’s more they’re all unique! MySpace and the other social networking sites are defiantly a great asset to promoting your online site.

The problem is that the internet is changing so fast, as soon as you learn these new skills there could well be a need to learn new skills again!