Web 2.0 For Advertising?

People responsible for marketing products should realize that there’s nothing more important than the internet. Print is no longer as important as it once was. There are many opportunities to advertise your products and services on the internet, plus they are much cheaper and more effective. Also most of these advertising methods make tracking their success easy.

I receive quite a few trade magazines that are mailed to me every month, these normally go straight into the trash. Why? Just because I don’t have the time to read them, and also all of the prices and information are changing so fast that by the time I’ve read it it’s already out of date. I therefore ignore virtually all forms of printed advertising, not only are direct mail shots annoying, they’re also pretty useless. Few people are even using the phone book because it’s all available online, why would you want to flick through a phone book and risk getting a paper cut when you can find much more information on the internet.

Many marketers think that it’s really scary that print advertising is dying, but this is simply because print is all they know. With print the results are hard to see, but with the internet you can see exactly how many people click on a link. Internet campaigns are very easy to track. This scares many marketers because they will now be responsible for the results they get, and they are perfectly aware of this.

This doesn’t mean to say that publications that are printed will disappear, but I expect print advertising will take a back seat. Nobody takes notice of print advertising, especially when they are all at the back of a magazine. TV adverts are also a thing of the past, DVR’s can automatically cut the advertisements from shows, so nobody sees them. And even if they do, most people will get up during the commercial break. Users are finding ways to rid their entertainment of advertising.

Web 2.0 has changed a lot of things, most people are interested in the changes made to online advertising. Businesses understand that advertising on the internet is very worthwhile and so spend a lot of money on doing just this.

Banner advertisements used to be popular forms of advertising, however now the money is being spent on content creation. This content is fed into blogs, case studies, seminars, press releases, and email blasts. People realize that web 2.0 is focused more on getting the word out rather than giving people the hard sell.

Web 2.0 is interested in slowly holding somebody’s hand and guiding them through to make a sale rather than forcing them to click a link. Many of the clever marketers are utilizing the social networking tools to spread the word about their products, whether you use MySpace, or many of the others you can get great results. Plus most of these tools are completely free!

You should be willing to accept all of the new techniques of advertising including blogs, video blogs, email, and also RSS feeds. Do not forget about some tried and true techniques such as article marketing. It may be a little slow but it is very effective. If you would like to know more about article marketing e-mail me at mrpaulpoole@gmail.com.

Another part of the internet I love is affiliate marketing. You simply go find a great company that you are comfortable with and sign up as an affiliate. Almost all companies on the internet use affiliates to sell their products or services. I market 6 affiliate companies through my website called The Fat Wallet Online Affiliate Marketing Guide. If you would like to take a look just mouse on over here and be sure to: Answer The Question Please


Another thing that I like is blogging. Simple posts, letters, press releases, stories and anything else you can come up with are great to add to your blog. Its even better when other people come to your blog and add their comments. You can actually spread your blog all over the internet if enough people are posting on your blog. That said please, I beg of you! Go to my blog and add a comment. Here it is:
The Fat Wallet: Web 2.0 For Advertising?

Even if it takes begging I'm willing. I need traffic......

Enjoy!

One last thing.

Since you were good enough to read to the end I'm going to give you an excellent e-book. Its called DotComology The Science Of Internet Marketing. Just click the link that says Important Information Free. There is a lot of information in this book. I'd read it all if I were you. It just might keep you from making a costly mistake. Here it is:
Important Information Free

Thanks again!!!